Privacy Policy
Last updated: July 16, 2026
Introduction
LiveFootballNow ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website at livefootballnow.com.
Information We Collect
We collect minimal information to provide and improve our services:
- Usage Data: Information about how you use our website, including pages visited, time spent, and interactions.
- Device Information: Browser type, operating system, and device type for optimization purposes.
- Location Data: Country-level location to show relevant broadcast information (not precise location).
- Preferences: Local browser storage used to remember choices such as analytics consent and favourites.
- Email updates: If you join the football research list, we store your email address, consent time, signup location, and subscription status.
How We Use Your Information
- To provide match schedules, scores, and broadcaster information relevant to your region
- To improve and optimize our website performance
- To analyze usage patterns and enhance user experience
- To detect and prevent technical issues or abuse
- To send the football research emails you explicitly asked to receive
Cookies and Tracking
We use cookies and similar browser technologies as follows:
- Essential storage: Supports authentication, consent choices, and saved preferences.
- Google Analytics: Loads only after you allow analytics cookies. It measures page views and selected interactions without sending email addresses or form values.
- Vercel Analytics: Provides aggregated, cookieless traffic measurement and does not create a cross-site visitor profile.
You can allow, decline, or later withdraw Google Analytics consent using the Cookie settings control in the site footer. Withdrawing consent removes Google Analytics cookies that this site can access. Essential site features remain available when analytics is declined.
Football Email List
Joining the football research list is optional and requires an explicit consent checkbox. We use the submitted email only for LiveFootballNow football updates, do not send the address to analytics, and do not sell it. You may withdraw consent at any time by using the unsubscribe option in a future email or contacting privacy@livefootballnow.com.
Third-Party Services
We use the following third-party services:
- Sportmonks: Football data provider for match information
- Google Analytics: Consent-based website analytics and interaction measurement
- Vercel: Website hosting and anonymous, aggregated web analytics
These services have their own privacy policies governing their use of data.
Data Security
We implement appropriate security measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your Rights (GDPR)
If you are in the European Economic Area (EEA), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time
To exercise these rights, please contact us at privacy@livefootballnow.com
Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this privacy policy, please contact us at privacy@livefootballnow.com